These are a selection of business photographs taken at the Winchester University Business School in Hampshire and were commissioned by Hampshire graphic designers The Cradduck Design Company.
Professor Neil Marriott head of the University if Winchester Business School had asked David Cradduck to help them project a more corporate feel to the Universities marketing material. I was commissioned to tour the university and capture photographs that reflected the business element whilst still retaining the feel of education.
As a commercial photographer based in Hampshire it is good to get a local commission but this was also an interesting brief.
This was quite a tricky commission as I was having avoid slipping into the trap of photographing the typical education style photographs and having to focus on creating corporate and business imagery.
There were plenty of students in the University enjoying the Hampshire sunshine, and this was a problem for me as taking photographs of the students sitting around enjoying themselves did not project the right image, as more commercial photographs need to look more studious and professional. This was a half day commission and I managed to capture 200 plus photographs.
Commissioned by David Cradduck from Hampshire based Cradduck Design Company