Commission for Lone Star Europe Acquisitions LLP at their offices in Queen Anne Street. They asked us to capture some formal headshots and some informal more relaxed meeting style portraits. The traditional headshots were for use in marketing material and the more candid style photos were to be used for business social media such as LinkedIn.
The standard headshot used to be taken against a white or black background and was mainly used for internal corporate material. With online business profiles becoming increasingly important the need for clients to appear professional and approachable has become prominent. We are finding that businesses are focusing on a more real aspect to their headshots showing their people within a business environment and looking more relaxed and natural.